Director Alessandro Pacciani continues to build on his automotive filmmaking pedigree with this spot titled “Beginnings” for the Acura NSX out of agency mcgarrybowen, Shanghai.
We see that a race car driver is sometimes born as a child gets behind the wheel of a truck, much to the chagrin of its owner, and zips through a rural field. The adrenaline rush the lad feels in the driver’s seat is something he looks to pursue as he grows into young adulthood. But it takes vigorous training to master a race car. He experiences highs and lows but ultimately takes the reins of an Acura NSX, beautifully shot in this spot as the vehicle takes on the track with ease and grace.
Director Pacciani is repped in the U.S. by production house Chromista.