LOS ANGELES—Creative content company Chromista, with bases of operation in L.A. and NY, has hired Adina Birnbaum as its EP of new business development.
Brooklyn-based Birnbaum began her career as a financial strategist for a leading hedge fund until she had an existential awakening. Ditching her forecasting models and power suits, she switched to advertising, landing her first gig in client services at the boutique editorial studio Breathe Editing, before joining BBDO as an assistant producer.
Birnbaum has since worked at agencies including Arts & Letters, DDB, Doubleday & Cartwright, EnergyBBDO, Johannes Leonardo, Mullen, and Sid Lee. Her brand work includes campaigns and identities for Adidas Originals, Aflac, The Atlantic, AT&T, Belvedere, Quaker, Kate Spade and Wrigley.
Birnbaum led the first in-house broadcast productions for Chobani and Squarespace and served as Instagram Marketing’s first freelance producer hire, establishing a production pipeline, process for platform content surrounding new product launches, and education initiatives.
Birnbaum has also been a creative EP at MPC, working on music videos for artists like Sia, feature films, fashion shorts, and integrated ad campaigns. She helped establish the New York post pipeline for feature films with Jon Watts’s Cop Car. She later post-produced two independent films for Netflix with the design and animation company Hey Beautiful Jerk. In the experiential world, she led a 3-store holiday pop-up for the Parisian luxury brand Hermès Petit H, involving the construction of large-scale custom interior merchandise display units, interactive holiday window displays, VIP events, printed collateral, and animation, which lived both in-store and online.